Digital marketing’s impact on customers’ perspective towards brand : Case study of Blackberry on Facebook

University essay from Akademin för hållbar samhälls- och teknikutveckling

Author: Issaree Promsopee; Minmanta Thanaphonpavee; [2010]

Keywords: Blackberry; digital marketing; internet; online social network; Facebook; Brand equity; Brand perception;

Abstract:

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