Essays about: "Özden Aylin Cakanlar"
Found 2 essays containing the words Özden Aylin Cakanlar.
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1. The influence of culture on impulse buying : A cross-cultural study on impulse buying
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Impulse buying is increasingly grown and it creates up to 80% of all purchases in certain low involvement product categories. In Sweden, a Swede can spend 20000SEK a year for impulse shopping in average. On the other hand, impulse buying is calculated to be strongly grown in the emerging markets such as Vietnam and Turkey. READ MORE
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2. Fast Fashion in the Experience Economy : Comparing online and in-store shopping experiences
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : Fast fashion retailers have faced a difficulty in translating in-store experiences to online experiences. Although online shopping is increasing, the in-store shopping is still very important for a superior shopping experience. READ MORE