Essays about: "Foreign Market Entry Research Questions"

Showing result 1 - 5 of 18 essays containing the words Foreign Market Entry Research Questions.

1. 1. Market Entry Through Networks : A Case Study of a Swedish SME

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Samuel Björkqvist; André Jonsson; [2023]
   Keywords : Centrality; Central Nodes; Intermediaries; Legitimacy; Liabilities of Foreignness LoF ; Liabilities of Outsidership LoO ; Social Network Theory SNT ; Trust;

   Abstract : Purpose – This study aims to look into how foreignness and outsidership affect the market entry of a SME and the individual firm's ability to access the correct network as well as look at which support structures are available for the individual firms entering into a new market. Theory/Design & Research Questions – By looking through the lens of Social Network theory, aspects of trust, legitimacy, nodes, foreignness and outsidership, this study has looked into the journey of a large hamburger chain in Sweden that has successfully entered into different markets outside of Sweden. READ MORE

3. 2. “The Sleeping Partner” : A qualitative research examining the “sponsorship” entry in the Middle East- The case of the UAE

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ahmed Madi; Hassan Alssaqqal; Edwin Zarkovsky; [2022]
   Keywords : Sponsorship; market entry strategies; United Arab Emirates UAE ; Entry Modes; Local sponsor selection criteria;

   Abstract : Scholars in the international business field have presented various findings on international entry mode strategies, yet few were conducted on the Middle East. However, a recent study has presented a new form of entry mode used among multinational corporations (MNCs) in the Middle East where foreign companies tend to form partnership with individuals (local sponsor) rather than corporations when entering the market. READ MORE

4. 3. Entering the Chinese Market: Implications for foreign micro E-businesses

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Radu Ioniță; Qiaoqun Pan; [2018]
   Keywords : Entry mode; Entry strategy; China; E-business; Micro firms; SMEs; firm resources; institutional context.;

   Abstract : Abstract   Purpose: The purpose of this thesis is to show how the firm-specific resources interact with the institutional context of an emerging country in the case of E-business micro firms. This is done by identifying the factors and investigating the outcomes of those factors which give these firms economic performance from the perspective of the entry, as well as growth. READ MORE

5. 4. IKEA marketing entry strategy in China

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : JIANG LINGXIU; [2017]
   Keywords : IKEA; marketing entry strategy; internationalization;

   Abstract : Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. READ MORE

6. 5. Foreign Market Entry Strategies: A Study of Born Global B2B SME’s

   University essay from KTH/Industriell Marknadsföring och Entreprenörskap

   Author : Marc Astbury; Marius Lux; [2017]
   Keywords : Born Global; fitness industry; German market; market entry strategy and small and medium enterprise;

   Abstract : The global market place is becoming ever more accessible. Internet and communication technologies are opening up new opportunities for firms of all configurations. Based on that, this research will focus on Born Global business-to-business (B2B small, medium enterprises (SME) entering in the German market. READ MORE