Essays about: "4 P theory"

Showing result 1 - 5 of 32 essays containing the words 4 P theory.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  3. 2. Comfortably numb : Exploring the impact of moral disengagement on luxury emissions

    University essay from Lunds universitet/LUCSUS

    Author : Maja Håkansson; [2023]
    Keywords : Sustainability Science; Moral Responsibility; Pro-Environmental Behaviour; Environmental Engagement; Inner Dimensions; Social Sciences;

    Abstract : Those least responsible for climate change are most vulnerable to its impacts, raising the question of climate justice and moral responsibility for emissions. This thesis combines Shue’s concept of subsistence- and luxury emissions, with Bandura’s theory of moral disengagement. READ MORE

  4. 3. Acute effects of physical exercise of different intensities on working memory : Masters thesis

    University essay from Gymnastik- och idrottshögskolan, GIH/Institutionen för fysisk aktivitet och hälsa

    Author : Ludwig Johansson; [2023]
    Keywords : Single bout of exercise and cognitive working memory performance; Acute physical exercise and cognitive working memory performance; Working memory performance and physical exercise; Cognitive functions and physical exercise; Working memory; Cognitive functions; Brain derived neurotrophic factor; Linear relationship; U-shaped curve theory; N-back;

    Abstract : Aim: The purpose of this study was to investigate acute effects of physical exercise of different intensities on working memory. Method: Twelve young adults, 20-40 years, 8 males and 4 females passed the screening and participated in a randomized experimental crossover within-subject design study with three experimental conditions. READ MORE

  5. 4. Defect intention : the specific challenges faced by women in open source that may predict (or influence) their intention to leave an open source software project/community

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Ivanna Altena; Georgi A. Markov; [2022]
    Keywords : Diversity; Equity; and Inclusion; Open source; Open source software; Women in Open Source; Defect intention; Intention to leave; Multiple regression.;

    Abstract : Background Open source is largely accepted as an important innovation driver in the technology industry. Even though inclusion and diversity is beneficial for the success of technology projects (including open source software projects), many statistics are pointing out that diversity in open source is even worse than in the technology sector in general. READ MORE

  6. 5. Impact of different primary particles on Geant4 simulation execution time - study on protons and pions

    University essay from Lunds universitet/Partikel- och kärnfysik; Lunds universitet/Fysiska institutionen

    Author : Rebecca Jigström Madeira; [2021]
    Keywords : Geant4; Monte Carlo method; Large Hadron Collider; simulation time; collider experiment; Physics and Astronomy;

    Abstract : The High Luminosity Large Hadron Collider (HL-LHC) at CERN, an improvement to the LHC, scheduled to be operating in 2027, will further the potential for scientific breakthroughs in High Energy Physics. The project’s demand in computational resources, however, is predicted to exceed what will be available then. READ MORE