Essays about: "5 cultural dimensions"

Showing result 11 - 13 of 13 essays containing the words 5 cultural dimensions.

1. 11. Counteracting effects of sprawl : how to reclaim city life in Lafayette

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Anna-Karin Gävert; [2012]
   Keywords : Indiana; Lafayette; city life; urban sprawl; West Lafayette; stadsliv; stadsutglesning;

   Abstract : Pedestrian life in a city that has been planned for the car for over fifty years is not easy. This is a matter I discovered during the academic year of 2010/2011 as an exchange student at Purdue University in Indiana. During my year abroad I was struck by how a city, so similar to my hometown of Uppsala, was yet so different. READ MORE

3. 12. Brand Personality: Impact on Brand Trust and Consumer Preferences : A comparative study of Germany and Sweden

   University essay from Handelshögskolan vid Umeå universitet

   Author : Anja Gandara Gil; Daniel Hellgren; [2011]
   Keywords : Brand personality; brand identification; preference; brand trust; culture;

   Abstract : A brand could be considered to be the face of a company. The most visible aspect of a brand is the logo, but there is another perspective widely known, namely brand personality. Previous studies have acknowledged that brands, in the eyes of consumers, can be seen as having personality traits. READ MORE

4. 13. Towards an Understanding of Management Style Differences between China and Sweden : Based on impressions from 5 Chinese R&D employees in Sweden

   University essay from Institutionen för ekonomi

   Author : Wanli Guo; Zhen Li; [2009]
   Keywords : culture; management style; difference; Sweden; China; traditional management practice;

   Abstract : With the world becomes closer, the issue of understanding management and culturedifference is getting more and more important. The purpose of this research is to findhow culture factors impact management style in China and Sweden. READ MORE