Essays about: "A B-tester"

Showing result 1 - 5 of 8 essays containing the words A B-tester.

  1. 1. Visual Attention Guided Adaptive Quantization for x265 using Deep Learning

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Mikaela Gärde; [2023]
    Keywords : video encoding; deep learning; visual attention; adaptive quantization; videokodning; djupinlärning; visuellt fokus; adaptiv kvantisering;

    Abstract : The video on demand streaming is raising drastically in popularity, bringing new challenges to the video coding field. There is a need for new video coding techniques that improve performance and reduce the bitrates. READ MORE

  3. 2. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : João Ferreira; [2023]
    Keywords : Explainable Machine Learning; Attribution models; Marketing Automation; Search Engine Optimization; A B testing; Definierad maskininlärning; Attributionsmodeller; Automatisering av marknadsföring; Optimering av sökmotor; A B-tester;

    Abstract : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. READ MORE

  4. 3. Diminishing returns of higher mp3 bit rates : A literature review

    University essay from KTH/Datavetenskap

    Author : Erik Persson; Martin Börjesson; [2022]
    Keywords : ;

    Abstract : Digital audio is the by far most common way to listen to music today. It is therefore important to store audio files as efficiently as possible. A common way of doing this is by using compression, often with mp3 files. As with all non-lossless compression, some data is lost. READ MORE

  5. 4. Developing a digital tool for innovating on circular strategies

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Matilda Larson; Alexi Ramskog; [2022]
    Keywords : ;

    Abstract : The continuing advancement of technology and increase of consumption globally in recent decades has led to severe environmental problems related to exploitation of natural resources. Circular Economy (CE) is an approach with the possibility for businesses of using material and energy resources more efficiently, keeping products or material in the loop for longer. READ MORE

  6. 5. Optimizing the sign-up flow for a fintech company using Google Analytics, Hotjar and A/B testing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Emilia Kierkegaard; [2021]
    Keywords : ;

    Abstract : Denna studie har undersökt UX-optimering som ett medel för att öka konverteringarna för ett finansteknikföretag. Målet var att göra ombordstignings-processen för produktansökningar genom ett registreringsflöde på företagets webbplats så smidig och enkel som möjligt. READ MORE