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1. 1. What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Adam Winnberg; Frida Mårtensson; [2021]
   Keywords : Grocery retail sector; Brand Equity; Online Customer Experience OCE ; E-loyalty; Switching Behavior;

   Abstract : Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. READ MORE