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Found 2 essays matching the above criteria.

1. 1. Profile-based comparison of user integrity and advertisement content when using different adblockers

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Alice Ekblad; Anna Höglund; [2021]
   Keywords : Adblocker; profile-based; user integrity;

   Abstract : Advertisements are a common way to increase the revenue for websites. All users, however, are not interested in exposing themselves to advertisements and instead avoids it by installing an ad-blocker extension to their browser. READ MORE

3. 2. Turning Adblockers Into Unblockers - An Explorative Study Into the Mind of Adblockers and Whitelisting

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Verner Hedenblad; Lucas Knoflach; [2014]
   Keywords : adblock; whitelisting; advertising avoidance; online advertising; Internet;

   Abstract : Digital advertising spending has been rapidly rising over the past years. As the level of advertising on the Internet becomes increasingly excessive, more people are looking for ways to avoid it. The most popular one is to install an adblocker that effectively removes most advertising on the Internet. READ MORE