Essays about: "Adia Atwell"

Found 2 essays containing the words Adia Atwell.

1. 1. From Scroll to Cart: Investigating the Influence of TikTok Community Commerce Content on Adult Purchase Behavior

   University essay from

   Author : Adia Atwell; [2023]
   Keywords : TikTok; Community Commerce; Influence; Purchase Behavior; User-Generated Content; Word of Mouth; Stimulus Organism Response; Social Influence;

   Abstract : With the rise of social media platforms and the increasing popularity of short-form video content, TikTok has emerged as one of the dominant platforms for entertainment, information sharing, and commerce. This thesis aims to examine the influence of community commerce TikTok content on adult users, exploring the impact it has on their purchasing behaviors, perceptions, and overall engagement. READ MORE

3. 2. Creating National Relevance : A Qualitative Study on “Black Lives Matter Sweden”

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Adia Atwell; [2022]
   Keywords : BLM; Black Lives Matter; Race; Sweden; Qualitative; Transnationalism; Digital Activism; Facebook; Digitally Networked Action;

   Abstract : Black Lives Matter protests and rallies erupted in the summer of 2020 following several cases of police brutality in the US, including the death of George Floyd after video of him being killed by a police officer were shared in the media. These protests quickly spread internationally and pushed countries to face their own histories and structurally embedded racism, including Sweden. READ MORE