Essays about: "Adrae Alaoui"

Found 1 essay containing the words Adrae Alaoui.

  1. 1. What is in a physical store?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Priyanka Belel; Adrae Alaoui; [2020]
    Keywords : Customer experience journey; Touchpoints; high involvement products; Generation Z; Physical store.; Business and Economics;

    Abstract : The study contributes to a deeper understanding of the customer experience journey regarding high involvement products and touchpoints that influence the customer experience in a physical store. This study serves as an extension to previous academic research as they focused on convenience goods with a different target group (Lemon & Verhoef, 2016). READ MORE