Essays about: "Advertising Agency Selection"

Found 3 essays containing the words Advertising Agency Selection.

1. 1. Copyrights infringement control awareness and practices in advertising agencies in Pakistan

   University essay from Högskolan i Skövde/Institutionen för informationsteknologi

   Author : Sibghat Ullah Rana; [2018]
   Keywords : ;

   Abstract : This research is focused on study of copyrights infringement control awareness techniques used by advertising agencies in Lahore, Pakistan. This research is focused on the point that the content that falls under copyright at the advertising agencies should follow a classification system. READ MORE

3. 2. Selecting Advertising Agencies : Understanding the influencing criteria

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Olle Hugosson; Pontus Sundberg Alvarsson; [2015]
   Keywords : Advertising Agency Selection; Organisation Buying Behaviour; Agency- Client Relationship; Agency-Client Life-Cycle;

   Abstract : Background Commonly companies do not produce their own advertising material, but instead acquire the knowledge from advertising agencies. While purchasing advertising services, it was found through past studies that there are multiple criteria in which clients evaluate their alternatives of advertising, however few studies have investigated why and how these specific criteria are influential. READ MORE

4. 3. Determining factors in the selection of an advertising agency : A case study of three advertising buyers to small advertising agencies

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Fredric Nilsson; Jens Karlsson; [2015]
   Keywords : ;

   Abstract : .... READ MORE