Essays about: "Alexis Delatolas"

Found 1 essay containing the words Alexis Delatolas.

  1. 1. Obstacles when implementing a value-based pricing strategy : A case study – Volvo Construction Equipment

    University essay from Ekonomihögskolan, ELNU

    Author : Alexis Delatolas; Christian Jacobson; [2012]
    Keywords : customer value; pricing; value-based pricing; value-based selling; profitability;

    Abstract : Pricing is a complex yet important process that has a large influence on profitability; however few managers utilize pricing as a strategy to increase competitive advantage. The potential of pricing based on specific customer’s needs should be acknowledged, since it is beneficial for the customers by allowing them to recognize the true value of a product. READ MORE