Essays about: "Amanda Nordlander"

Found 3 essays containing the words Amanda Nordlander.

1. 1. The sisterhood saving the world through shopping

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Filippa Kjellberg; Amanda Nordlander; [2022]
   Keywords : Fast fashion; Sustainability; Ethical consumption; Authenticity; Femvertising; Business and Economics;

   Abstract : The purpose of this study was to understand how young females navigate as consumers of fashion with reference to ethical concerns and further, to understand and analyse how these consumers experience a responsibility for sustainability matters in the context of fashion.... READ MORE

3. 2. IS MICROSOFT TOO HIGH UP IN THE CLOUD(S)?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Amanda Nordlander; Emelie Persson; Linnea Svensson; [2022]
   Keywords : Business and Economics;

   Abstract : On the 18th of January 2022, Microsoft presented big news for one certain industry. They were about to make an acquisition, bigger than any previous ones, that would help them compete against other brands in the battle of the upcoming metaverse. READ MORE

4. 3. Fill up the bottle with iconic liquid: a qualitative research conceptualising iconic packaging

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Linnea Svensson; Amanda Nordlander; Emilia Eckerholm; Isabell Schönström; [2021]
   Keywords : Cultural branding; iconic brands; packaging design; brand equity; brand identity.; Business and Economics;

   Abstract : Purpose: The purpose of this study is to investigate how a brand’s packaging design becomes iconic through entering pop culture/art. Design/methodology/approach: This paper is of qualitative nature, based on a traditional literature review along with multiple case-study research. READ MORE