Essays about: "Filippa Kjellberg"

Found 3 essays containing the words Filippa Kjellberg.

  1. 1. The sisterhood saving the world through shopping

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Filippa Kjellberg; Amanda Nordlander; [2022]
    Keywords : Fast fashion; Sustainability; Ethical consumption; Authenticity; Femvertising; Business and Economics;

    Abstract : The purpose of this study was to understand how young females navigate as consumers of fashion with reference to ethical concerns and further, to understand and analyse how these consumers experience a responsibility for sustainability matters in the context of fashion.... READ MORE

  3. 2. Zooming in on the future

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Iris Einarsdóttir; Sandra Marín Gunnarsdóttir; Filippa Kjellberg; [2022]
    Keywords : Covid-19; Zoom; Digital Communication; Technology and Brand Identity; Business and Economics;

    Abstract : It is March 2020 and the world is just getting familiar with the words Coronavirus, pandemic, social distancing and quarantine. Another word and activity the world is getting familiar with is “Zooming”, or more formally known as having a Zoom meeting, which is becoming a part of millions of people's daily lives. READ MORE

  4. 3. The greater good initiatives of country branding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sandra Marín Gunnarsdóttir; Filippa Kjellberg; Iris Einarsdóttir; [2021]
    Keywords : Country branding; Greater good initiative; Rebranding; Brand image; Brand identity; Inspired by Iceland; Kranavatn; The Swedish Number; Essential Costa Rica.; Business and Economics;

    Abstract : Purpose: The purpose of this research paper is to study the promotion of non-profitable products by exploring the greater good initiatives of country branding in terms of brand identity and brand image. Design/methodology/approach: The research paper takes a qualitative approach and combines primary and secondary data. READ MORE