Essays about: "Amanda Rondin"

Found 1 essay containing the words Amanda Rondin.

  1. 1. How Bumblebees Create Fire - Unraveling Communication Patterns in Innovation Diffusion at a Global Manufacturer of Electronic Devices

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Rondin; Sophie Ambrosat; [2023]
    Keywords : Ambidexterity; Communication; Diffusion of Innovation; Business and Economics; Social Sciences;

    Abstract : The aim of our study is to understand how communication is used to master the challenges of ambidexterity when diffusing innovation in a mature tech company. This qualitative study in the interpretivist research tradition takes an abductive research approach, in the form of a single case study. READ MORE