Essays about: "Amanda Schreck"

Found 1 essay containing the words Amanda Schreck.

  1. 1. The Influence of Internal Corporate Communicationson Brand Pride: A case study

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Rosol Elaies; Amanda Schreck; [2019]
    Keywords : Internal corporate communications; corporate identity; corporate image; reputation; brand pride;

    Abstract : The purpose of this paper is to get a deeper understanding of brand pride as a phenomenon and acompany’s influence on employees’ brand pride through their internal corporate communicationsprocesses. In order to do this, both primary and secondary data were collected and analyzed using a qualitative case study approach. READ MORE