Essays about: "Amelie Larsson"

Found 2 essays containing the words Amelie Larsson.

1. 1. Trading Behaviour of Individual Investors

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Amelie Larsson; Julia Lönnbom Colven; [2017]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. The Novel Reaction: The Impact of Socially Diverse Imagery on Unintended Audience Members

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Amelie Sandström; Cecilia Larsson; [2014]
   Keywords : Social diversity; Norm-breaking; Unintended audience; Extended effects; Marketing leakage;

   Abstract : In this thesis report, the impact of socially diverse imagery in advertising is investigated. To account for the leaking nature of the modern market context, the study centers on effects manifested in unintended target groups. READ MORE