Essays about: "Anders Palmqvist"
Found 1 essay containing the words Anders Palmqvist.
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1. Against all odds - a narrative approach towards underdog brands
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Against all odds – a narrative approach towards underdog brands. This study aims to develop a narrative understanding of how an underdog position is achieved, by investigating underdog brand narrative construction from two cases: Oatlyand Tesla. READ MORE
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