Essays about: "Andrea Maggino"
Found 1 essay containing the words Andrea Maggino.
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1. Augmented Reality in Retail: A customer-centric business implementation framework
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Augmented Reality (AR) implementation in retail is growing significantly over the past few years. But how can retailers implement AR applications successfully? This research aims to contribute to solving this question, by providing a circular customer-centric framework to implement AR applications in the Business-to-Customer (B2C) operations. READ MORE
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