Essays about: "Anette Fredholm"

Found 2 essays containing the words Anette Fredholm.

1. 1. Brand Equity Effects of Different Types of CSR: A Quantitative Study of the Swedish Food Industry

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Robin Fischer; Anette Fredholm; [2013]
   Keywords : Corporate social responsibility; Philanthropic CSR; Strategic CSR; Corporate reputation; Customer-based brand equity;

   Abstract : Corporate social responsibility (CSR) is an area that has become increasingly important over the last decades, both for companies and for the research community. Recently, scholars have begun to argue that the way in which corporations implement and practice CSR influences its outcomes. READ MORE

3. 2. Offshoring and Coordination: A Case Study at Nordea

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Anette Fredholm; Natascha Pascual Norberg; [2011]
   Keywords : Captive Offshoring; Coordination Mechanisms; Trust; Formal Coordination; Informal Coordination;

   Abstract : The number of firms choosing to offshore activities is increasing, and service offshoring is predicted to change the way firms choose to compete. Yet, there are several challenges that firms tend to encounter when offshoring and due to the mismanagement of these, many offshoring projects fail to deliver results according to plan. READ MORE