Essays about: "Anna Fedusiv"

Found 1 essay containing the words Anna Fedusiv.

  1. 1. Millennials and Healthy Food Consumption: Factors Influencing Intentions and the Intention-Behavior Gap

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna Fedusiv; Caifeng Bai; [2016]
    Keywords : Decision Making; Healthy Food; Millennials; Theory of Planned Behavior; Intention; Behavior.; Business and Economics;

    Abstract : The current thesis aimed to explore the knowledge in the field of Healthy Eating Behavior with a particular emphasis on the consumers of Millennial generation. The main focus laid on the Millennial consumer healthy eating decision-making process and intention-behavior gap. READ MORE