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Found 1 essay matching the above criteria.

1. 1. Social Media Strategy in the Chinese Market : Weibo Platform Case Study

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Yunchun Wang; Anna Ivanova; [2014]
   Keywords : Web 2.0; Social media marketing; Sina Weibo; China; Digital marketing;

   Abstract : Problematisation Previous study has indicated that social media is an effective marketing tool. Moreover, Weibo, a Chinese social network contains large potential for the companies. However little theoretical guidance exists on what are the key features of Weibo marketing. READ MORE