Essays about: "Apoteket Hjärtat"

Found 3 essays containing the words Apoteket Hjärtat.

1. 1. Implementing corporate sustainability strategy : A multiple case study of Swedish pharmacy chains, focusing on the sustainability initiative Välvald

   University essay from SLU/Dept. of Economics

   Author : Johan Hägg; [2023]
   Keywords : Corporate sustainability strategy; Greenhushing; Organisational communication; motivation; sustainability initiative;

   Abstract : The study addresses the existing literature gap regarding the role of and the relationship between organisational communication and motivation when implementing a corporate sustainability strategy within the specific context of the sustainability initiative Välvald. The findings of the study are based on the experiences of the Swedish Pharmacy Association, Apoteksgruppen, Apoteket AB and Apotek Hjärtat, all engaged in the Välvald initiative. READ MORE

3. 2. The Digital Transformation of the Swedish Retail Pharmacy Industry : A Case Study

   University essay from

   Author : Asha Kayima; Maja Sjöstrand; [2021]
   Keywords : Digitalisation; Customer Influence; Omni-channel; Value Creation; Swedish Retail Pharmacy;

   Abstract : Background: The Swedish retail pharmacy industry is a dynamic industry that has undergone many changes throughout the past decades. Presently, the pharmacy industry in Sweden consists of five nationwide pharmacy chains (Apoteket AB, Apotek Hjärtat, Kronans Apotek, Apoteksgruppen, and LloydsApotek), three strictly e-commerce pharmacy companies (Apotea, Meds, and Apohem), and 40 private players. READ MORE

4. 3. Shopper Mode- Shopper Marketing from a shopper perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Charlotte Borgeke Nilsson; Caroline Lundström Ek; [2012]
   Keywords : Apoteket Hjärtat; Swedish pharmacy market; Shopper Marketing; shopper perspective; shopper mode; Business and Economics;

   Abstract : Title: Shopper Mode - Shopper marketing from a shopper perspective Date of the Seminar: Lund, 2012-05-30 Course: BUSN29. Master thesis Authors: Charlotte Borgeke Nilsson & Caroline Lundström Ek Advisor: Karin Alm Keywords: Shopper Marketing, shopper perspective, shopper mode, Swedish pharmacy market, Apoteket Hjärtat The thesis purpose: The purpose of this research is to contribute to a greater understanding and new knowledge in the conceptual area of Shopper marketing from a shopper's perspective Today, there is not much available research of the shoppers’ perspective of Shopper marketing. READ MORE