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Found 2 essays matching the above criteria.

1. 1. Why consumers buy BOGO-products. : an exploratory study of philanthropy-linkedproducts in retail stores.

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Hanna Bruhn; Julia Rosberg; [2019]
   Keywords : Ethical consumption; BOGO-products; corporate philanthropy; CSR; millennials;

   Abstract : More and more consumers have become socially conscious when choosing which retailer to buy from; thus many retailers have increased their engagement in Corporate Social Responsibility (CSR) activities. One common form of CSR activity within companies is philanthropy, or corporate philanthropy, where companies aim to donate to charity or to take environmental and social issues into consideration. READ MORE

3. 2. Gamified sales promotions vs BOGO sales promotions, a study comparing the effectiveness of rear-loaded incentive programs against each other

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Karl Rystadius; Charles Houdoy; [2013]
   Keywords : Sales Promotions; Gamification; BOGO; Effectiveness; Consumer Behavior;

   Abstract : Gamification as a promotion method is something that has been gaining increasingly in popularity during recent years. Due to this fact we wanted to investigate if this technique is as effective as many claim it is. READ MORE