Essays about: "BOP Concept"

Showing result 6 - 8 of 8 essays containing the words BOP Concept.

  1. 6. Reaching the Mass Market of the Base of the Pyramid : Using the five A’s concept

    University essay from Institutionen för marknadsföring (MF)

    Author : William Jarhult; Sylvia Kamande; [2013]
    Keywords : Base of the Pyramid; Awareness; Affordability; Accessibility; Availability; Acceptability; Need; Segment; Market; Price; Innovative communication channels; Partnerships; local entrepreneurs; collaboration; distribution; product adaptation;

    Abstract : The purpose of this study was to investigate how organizations have entered the Base of the Pyramid market segment using the five concept of; awareness, affordability, accessibility, availability and acceptability. The authors believed that the A concepts needed to be further tested as the model of entry into the BOP market segment. READ MORE

  3. 7. Pedal powered cassava peeling machine

    University essay from Lunds universitet/Industridesign

    Author : Ni Le An; [2012]
    Keywords : Technology and Engineering; Arts and Architecture;

    Abstract : The Base of the Pyramid (BoP) refers to 4 - 4,5 billion people in the world, who are living on less than a few dollars per day. This majority of the world's population has a little resources and is usually considered as a group with no purchasing power and therefore is currently unserved and underserved by current products and services. READ MORE

  4. 8. Establishing in a BoP market - the Bangladeshi way. A MFS-study in Bangladesh.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Maria Paulsson Rönnbäck; Anna Peterson; [2010]
    Keywords : BoP; Bangladesh; poverty; arsenicosis; MFS;

    Abstract : The Base of Pyramid (BoP) concept has been developed during the last decade as a response to the insufficient work made by the aid and development sector. The BoP advocates promote the idea of poor people as potential customers, and developing countries as potential profitable markets. READ MORE