Essays about: "Bea Burke"

Found 1 essay containing the words Bea Burke.

  1. 1. How Generation Z perceive brand personality on TikTok

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Bea Burke; Katrina Mitrofanova; [2023]
    Keywords : Generation Z; personality dimensions; brand personality; TikTok;

    Abstract : Background: Since its publication in 1997, Jennifer Aaker’s brand personality model has been challenged but none of the publications have had the same seminal effect. Additionally, differences in perceptions of Aaker’s personalities have been found which suggests a gap of knowledge to research. READ MORE