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Found 2 essays matching the above criteria.

1. 1. Internal networks at incubators: How does it develop and affect the entrepreneur's ability to access resources

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Beatrice Cedermark; Karl-Oscar Lundgren; [2017]
   Keywords : Social capital; ARA; Incubator; Internal networks; Resources;

   Abstract : Incubation has become a common way for entrepreneurs to increase the likelihood of their startups succeeding. These incubators supply the entrepreneurs with a large range of service but this research will delve deeper into what some perceive as the most important aspect of the incubation, the internal network of the incubator. READ MORE

3. 2. Online game design theories for interactive marketing : Gamification is not enough

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Beatrice Lundgren; [2017]
   Keywords : Interaction Design; Game Design; Gamification; Interactive Marketing; Player Types; Game Elements; Timing; Interaktionsdesign; speldesign; spelifiering; interaktiv marknadsföring; spelartyper; spelmekanismer; timing;

   Abstract : This research looks at how interactive marketing can become more motivating for customers by designing it as a full game, not only by adding some game elements like in gamification. The result of the research gives marketers an alternative and complementary way of incorporating game design in marketing. READ MORE