Essays about: "Brand Meaning"

Showing result 11 - 15 of 106 essays containing the words Brand Meaning.

  1. 11. Lärkens framtid i svensk förädlingsindustri : råvaruförsörjning och efterfrågan

    University essay from SLU/Dept. of Forest Economics

    Author : Albin Lindquist; [2022]
    Keywords : hybridlärk; klimatförändringar; sibirisk lärk; skogsbruk;

    Abstract : Val av trädslag vid skogsföryngring kan ha en stor inverkan på skogsägandets lönsamhet då olika trädslag har olika egenskaper och preferenser gällande exempelvis jordmån och klimat. Felaktiga val av trädarter kan också leda till skador på grund av storm, brand och biotiska skadegörare. READ MORE

  3. 12. Protecting the Red Sole - A Comparative Study between EU and US Trademark Protection of Colours and Shapes in the Fashion Industry

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : Natalin Yousef; [2022]
    Keywords : Intellectual Property Law; Fashion Law; Trademarks; United States; European Union; Christian Louboutin; Shape; Pattern Marks; Shape Marks; Law and Political Science;

    Abstract : This thesis does describe and analyse the extent of protection of the Christian Louboutin trademark. The registration of trademarks is crucial for the fashion industry, in order to ensure the legacy of the brand and to gain economic value on the investments made. READ MORE

  4. 13. Luxury fashion and nostalgia : A study from a marketing perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Malin Tasapuro; Pontus Johansson; [2022]
    Keywords : luxury fashion; branding; nostalgia; marketing; symbolic meaning;

    Abstract : Using a qualitative semiotic analysis and a quantitative netnographic approach, this mixed method study seeks to examine the use of nostalgic marketing within the field of luxury fashion advertising. The focal point of the study focused on material from online video content posted by four European luxury fashion brands between the years 2020 and 2022, as well as commentary feedback from their followers on social media platforms Instagram and Youtube. READ MORE

  5. 14. The authenticity of Swedish Craft Gin : A multimodal analysis of marketing of Swedish Craft Gin for international audiences

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Anton Freij; [2022]
    Keywords : Swedish Craft Gin · Culture · MCDA · Multimodality · Authenticity ·Locality;

    Abstract : This thesis aims to investigate how Swedish Companies can appropriate products that have strong cultural connections towards other nations or cultures and reintroduce them onto an international market in an authentic way, with emphasis on their Swedish locality. To do this, the study used the booming market of Swedish Craft Gin Distilleries. READ MORE

  6. 15. Brand authenticity on Instagram: Consumers’ perspective on beauty brands

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ann-Katrin Herke; [2022]
    Keywords : Social Sciences;

    Abstract : Capturing how consumers understand brand authenticity is a prominent quest by scholars. However, the concept is characterized by its multiplicity of meanings. Especially in the context of social media, the meaning of brand authenticity remains uncaptured. READ MORE