Essays about: "BrewDog"

Found 2 essays containing the word BrewDog.

1. 1. ALL BARK NO BITE? An explorative case study of BrewDog's Corporate Political Advocacy campaign

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Olivia Dinér; Alice Sävman; [2023]
   Keywords : Corporate Political Advocacy; Authenticity; Woke-washing; Entrepreneurial Leadership; CEO Activism; Challenger Brand; BrewDog; Social Sciences;

   Abstract : In times of political divisiveness, Corporate Political Advocacy (CPA) has emerged as a commonly used communication strategy whereby brands voice support for socio-political issues. Despite its increasing prominence, research of CPA in the field of strategic communication is scarce. READ MORE

3. 2. Soft Service Firms: A deep dive into foreign entry mode decisions

   University essay from Lunds universitet/Produktionsekonomi

   Author : Per Ågren; Carl Dalerstedt; [2020]
   Keywords : Foreign market entry mode; Internationalization theory; Entry mode; Entry mode decision; Soft service; Internationalization; Wholly owned subsidiary; Franchise; Joint venture; Licensing; Technology and Engineering;

   Abstract : With the forces of globalization, previously safe home markets open up to foreign competition. This urges companies to expand internationally to keep growing. Current literature on how a company should enter a foreign market, namely the choice of entry mode, is based on findings for manufacturing firms and studies on service firms are scarce. READ MORE