Essays about: "Corporate Political Advocacy"
Found 2 essays containing the words Corporate Political Advocacy.
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1. Activism, Ads & Allyship: A Quantitative Study on Corporate Social Activism Communication and its effects on Consumers
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis identifies three distinct ways in which brands communicate their socio-political activism stance. Further it analyses the effect of these types of Corporate Socio-Political Advocacy (CSA) communication on consumer perceptions and intentions. READ MORE
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2. ALL BARK NO BITE? An explorative case study of BrewDog's Corporate Political Advocacy campaign
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : In times of political divisiveness, Corporate Political Advocacy (CPA) has emerged as a commonly used communication strategy whereby brands voice support for socio-political issues. Despite its increasing prominence, research of CPA in the field of strategic communication is scarce. READ MORE