Essays about: "Buyer switching costs"

Found 1 essay containing the words Buyer switching costs.

  1. 1. Why Pay When You Can Get It For Free? A quantitative study of the competition on the web-based music market in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erika Fredriksson; Louise Klintner; Evelina Wennerberg; [2014]
    Keywords : Strategic Management; Web-based music services; Buyer switching costs; Sampling; Willingness to pay; Versioning; Bundling; Consumer surplus; Network effects; Business and Economics;

    Abstract : SVENSK SAMMANFATTNING Titel: Why Pay When You Can Get It For Free? A quantitative study of the web-based music industry Seminariedatum: 4 juni 2014 Kurs: FEKH19 Kandidatkurs i Strategic Management, 15 Hp Författare: Erika Fredriksson, Louise Klintner, Evelina Wennerberg Handledare: Christine Blomquist Nyckelord: Web-based music services, Buyer switching costs, Sampling, Willingness to pay, Versioning, Bundling, Consumer surplus, Network effects Syfte: Syftet med denna studie är att undersöka konkurrensen på den webbaserade musikmarknaden i Sverige. Metod: Undersökningen består av en kvantitativ studie baserad på empirisk data som vi samlat in via enkäter online. READ MORE