Essays about: "CCO Theory"

Found 4 essays containing the words CCO Theory.

  1. 1. Ethnic Food and Sustainability : An analysis of how Thai restaurants in Sweden practice and communicate CSR

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Surathra Aomsap; [2022]
    Keywords : Ethnic Food; Cultural Food; Thai restaurant; Sustainability; Food Sustainability; CSR; CSR Communication; Small Migrant Business; SMEs; CCO Theory; Thai Food;

    Abstract : The ethnic food industry has grown substantially due to globalisation and migration trends. However, food sustainability has been rarely studied in ethnic food business literature.Ethnic food businesses are considered small migrant businesses, characterised by dimensions like size and cultural context. READ MORE

  3. 2. Shaping future communication practises using CCO perspective: A study of pandemic remote work at UNDP

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Hanna Eliasson; [2021]
    Keywords : Remote work; CCO; organisational communication; four flows; strategic communi-cation; bottom-up approach; Social Sciences;

    Abstract : Covid-19 has forced organisations globally to shift from a physical office to a re-mote workspace overnight. One year into the pandemic, research suggests remote work could be the ‘new normal’, highlighting the need for organisations to enhance their knowledge of this practise. READ MORE

  4. 3. Professional identity enacted at public library: Implications for the organization in the context of digitalization

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alina Bodnar; [2020]
    Keywords : employee identity; organizational identity; librarian professional identity; self-presentation; CCO; Social Sciences;

    Abstract : Organizational identity has been mostly researched through a managerial perspective, where employees are given a secondary role. This thesis approaches identity from a dynamic perspective and explores how librarian identity is enacted in daily interactions between librarians and patrons, whilst considering any implications for the organization. READ MORE

  5. 4. The communicative power of Agenda 2030 - A qualitative text analysis on how the SDGs function as aspirational CSR talk

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Kajsa Nilsson; [2019]
    Keywords : Aspirational talk; speech act theory; corporate social responsibility; CSR communication; CCO; sustainable development goals; Social Sciences;

    Abstract : Conventional research on CSR communication takes on a managerial approach. This approach view CSR action as more important than CSR communication, and therefore risks losing valuable insights in the potential of CSR communication. A new line of communication scholars claim that CSR is essentially aspirational talk, and that speech is also action. READ MORE