Essays about: "CLV"

Showing result 1 - 5 of 8 essays containing the word CLV.

  1. 1. Predicting Customer Churn and Customer Lifetime Value (CLV) using Machine Learning

    University essay from Lunds universitet/Matematisk statistik

    Author : Magnus Gerde; [2023]
    Keywords : Churn; CLV; SVM; Logistic Regression; Linear Regression; Random Forest Model; Mathematics and Statistics;

    Abstract : In an evermore competitive environment for companies and business, predictive customer behaviour models can give companies a competitive edge over its competitors. Two such important predictive behaviour models are customer churn models and customer lifetime value (CLV) models. READ MORE

  3. 2. Modelling Customer Lifetime Value in the Retail Banking Industry

    University essay from KTH/Matematisk statistik

    Author : Max Völcker; Carl Stenfelt; [2021]
    Keywords : CLV; Statistics; applied mathematics; marketing; machine learning; markov chains; CART; random forest; retail banking; CLV; Statistik; tillämpad matematik; marknadsföring; maskininlärning; markovkedjor; CART; random forest; banksektorn;

    Abstract : This thesis was conducted in cooperation with the Swedish bank SEB, who expressed interest in getting an increased understanding of how the marketing measure Customer Lifetime Value could be implemented and used in the retail banking industry. Accordingly, the purpose of this thesis was to provide insight into how Customer Lifetime Value could be modelled in an appropriate way in the retail banking industry and provide an increased understanding of necessary considerations for the modelling process. READ MORE

  4. 3. Insights on Creating a Growth Machine Using Attribution Modelling

    University essay from KTH/Optimeringslära och systemteori

    Author : Hannes Kindbom; Viktor Reineck; [2021]
    Keywords : Digital marketing; Attribution modelling; Last-touch attribution; Multi-touch attribution; Simple probabilistic; Logistic regression; Digital marknadsföring; Attributionsmodellering; Last-touch attribution; Multi-touch attribution; Simpel probabilistisk; Logistisk regression;

    Abstract : Given access to detailed tracking data, the problem of attribution modelling has recently gained attention in both academia and the industry. Being able to determine the influence of each marketing channel in driving conversions can help advertisers to allocate their marketing budgets accordingly and ultimately increase their customer base and achieve a higher Return On Investment (ROI). READ MORE

  5. 4. Modelling CLV in the Insurance Industry Using Deep Learning Methods

    University essay from KTH/Matematisk statistik

    Author : Marta Jablecka; [2020]
    Keywords : Insurance; CLV; RNN; LSTM; GRU; DQL; Försäkring; CLV; RNN; LSTM; GRU; DQL;

    Abstract : This paper presents a master’s thesis project in which deep learning methods are used to both calculate and subsequently attempt to maximize Customer Lifetime Value (CLV) for an insurance provider’s customers. Specifically, the report investigates whether panel data comprised of customers monthly insurance policy subscription history can be used with Recurrent Neural Networks (RNN) to achieve better predictive performance than the naïve forecasting model. READ MORE

  6. 5. Customer Lifetime Value Prediction Using Statistical Modeling: Predicting Online Payments in an Industry Setting

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Alina SUSOYKINA; [2018]
    Keywords : customer lifetime value; statistical modeling; machine learning; customer relationship management; Pareto NBD; kundens livstidsvärde; statistisk modellering; maskininlärning; hantering av kundrelationer; Pareto NBD;

    Abstract : Customer lifetime value (CLV) provides a measure of customer revenue contribution. It allows to justify marketing campaigns, overall budgeting, and strategy planning. CLV is an estimated cash flow attributed to the entire relationship with customers in the future. READ MORE