Essays about: "CSR and triple bottom line theory"

Showing result 16 - 17 of 17 essays containing the words CSR and triple bottom line theory.

1. 16. Corporate Sustainability/CSR Communications and Value Creation : A Marketing Approach

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Bibri Mohamed; [2008]
   Keywords : Keywords: Corporate and Marketing Communications; Corporate Sustainability; CSR; Corporate Identity; Corporate Reputation; Financial Performance; Stakeholders; PR and Skepticism.;

   Abstract : The purpose of this study is to explore the current practices in corporate sustainability/CSR communications and how this trend contributes to corporate value creation. More specifically, this study looks at this subject from the angle of how companies can use corporate sustainability/CSR communications in marketing activities to attain corporate marketing objectives. READ MORE

3. 17. ATTITUDES TOWARDS CORPORATE SOCIAL RESPONSIBILITY AMONG FUTURE BUSINESS LEADERS IN BANGALORE, INDIA

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Matilda Jonung; Martin Malhotra; [2007]
   Keywords : Corporate Social Responsibility CSR ; Theory of Reasoned Action TRA ; employer branding; Multinational corporations MNC ; India;

   Abstract : The main purpose of this thesis is to investigate the attitudes towards Corporate Social Responsibility (CSR) among India's future business leaders. Furthermore, the implications of the results are discussed from a Multinational Corporation's (MNC's) perspective. READ MORE