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1. 1. Experiencing the Starbucks Experience - A Cultural Analysis of the Effects of Glocalization

   University essay from Lunds universitet/Avdelningen för etnologi

   Author : Carissa Typaldos; [2016]
   Keywords : Starbucks; experiencescapes; habitus; ethnography; coffee shop; third place; glocalization; Sweden; experience economy; cultural analysis; MACA; atmosphere; Cultural Sciences;

   Abstract : The Malmo Central Station Starbucks opened in 2012 as one of the first Starbucks shops in Sweden. The shop works as a transient location, skillfully designed around its train station location and historical aesthetic. READ MORE