Essays about: "Carl Oscar Jansson"
Found 1 essay containing the words Carl Oscar Jansson.
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1. Successful Branding in Covert Virals : Communication Strategy and Communication Channel Synergy
University essay from Internationella HandelshögskolanAbstract : Purpose: The purpose of this study is to see what implications the new communication channel of Covert Virals has on acknowledged communication strategies and whether or not these strategies are still viable within Covert Virals. Background: The term Covert Viral has been given to pieces of advertisement, spread through the medium of electronic word of mouth over social networks, which are designed to look user made. READ MORE
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