Essays about: "Carlotta Koehler"

Found 1 essay containing the words Carlotta Koehler.

  1. 1. Influencer co-design strategies - Is the hype real? A quantitative investigation of the communication of influencer co-designs to consumers in fashion brands' social media marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Tabea Simmes; Carlotta Koehler; [2019]
    Keywords : fashion; social media marketing; Instagram; influencer marketing; co-creation;

    Abstract : In the social media age, many fashion brands are collaborating with influencers to design and market joint fashion collections. Even though the academic research fields of influencer marketing and co-creation are growing, little research has been conducted around the phenomenon of influencer co-design strategies and specifically, the impact of their communication to consumers by brands. READ MORE