Essays about: "Case Study Methodology"

Showing result 31 - 35 of 2215 essays containing the words Case Study Methodology.

1. 31. Role of CSR and Brand Image : A qualitative study on IKEA

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Arefa Islam; [2023]
   Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

   Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

3. 32. Wi-Fi fingerprinting as a mean to measure building occupancy : A case study in an office environment

   University essay from KTH/Transportplanering

   Author : Johan Bexhorn; Karl Kvarnefalk; [2023]
   Keywords : Wi-Fi tracking systems; Wi-Fi fingerprinting; footfall analytics;

   Abstract : The task of collecting visitor data in an indoor environment and therein determining the occupancy of a building is an extensive task. Conventional methods are expensive, time-consuming, and often lack the ability to produce data in longer time series. Further, they often require disruption of the studied area as equipment must be deployed. READ MORE

4. 33. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Niklas Kjellander; [2023]
   Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

5. 34. Cemetery in Sweden as cultural landscape - A phenomenological study on cemetery design and planning in Stockholm

   University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

   Author : Ziyu Zhao; [2023]
   Keywords : cultural landscape; cemetery; Swedish cemeteries; cemetery design; cemetery planning; burial; cremation; phenomenology; landscape design; parks; Stockholm; Sweden; Social Sciences;

   Abstract : The focus of this thesis is centered around the cemeteries in Stockholm city. As a form of arrangement and design of objects located on the land, the cemetery can be conceptualized as a landscape. Its distinct function, serving as a memorial space for the living and a final resting place for the deceased, adds layers of complexity. READ MORE

6. 35. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Keywords : Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Abstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE