Essays about: "Charity Mashegede"

Found 2 essays containing the words Charity Mashegede.

  1. 1. Small and Medium-sized Enterprises (SMEs) : Towards the development of socially sustainable communities

    University essay from Högskolan i Skövde/Institutionen för handel och företagande; Högskolan i Skövde/Institutionen för handel och företagande

    Author : Tereza Larsson; Charity Mashegede; [2019]
    Keywords : Sustainability; Social Sustainability; Social Capital; SMEs; Equity; Safety; Eco-Prosumption; SDG 11; Sustainable Development Goals.; Hållbarhet; Social Hållbarhet; Socialt Kapital; SMEs; Jämlikhet; Säkerhet; Eko-Prosumption; SDG 11; Hållbara Utvecklingsmål.;

    Abstract : Background: Ever since the Brundtland Commission stressed that Social Sustainability (SS) issues are often ignored, there has been mounting research on social sustainability (Boström, Vifell, Klintman, Soneryd, Hallström & Thedvall, 2015). Companies are now addressing sustainability concerns more broadly because of the increasing demand and pressure from society demanding they deal with the negative social impacts associated with their products and activities. READ MORE

  2. 2. Brand Avoidance : A qualitative study on why consumers make conscious decisions to avoid social medial platforms like Facebook

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Charity Mashegede; Muram Shafik Radwan; Mariam Bilal; [2018]
    Keywords : brand avoidance; social media; Facebook;

    Abstract : Background: Interest in brand avoidance, which is a form of anti-consumption behaviour is growing among scholars, marketers and consumers. The extant literature has focused on the positive attitude consumers have towards brands, failing to account for reasons underlying brand avoidance. READ MORE