Essays about: "Mariam Bilal"
Found 1 essay containing the words Mariam Bilal.
1. Brand Avoidance : A qualitative study on why consumers make conscious decisions to avoid social medial platforms like FacebookUniversity essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi
Abstract : Background: Interest in brand avoidance, which is a form of anti-consumption behaviour is growing among scholars, marketers and consumers. The extant literature has focused on the positive attitude consumers have towards brands, failing to account for reasons underlying brand avoidance. READ MORE