Essays about: "Chinese wedding industry"

Found 1 essay containing the words Chinese wedding industry.

  1. 1. Can You Buy a Memorable Wedding? : How socio-economic determinants shape the consumption of wedding goods and services. A case study in China.

    University essay from IHH, Nationalekonomi

    Author : Xiaorui Wang; [2010]
    Keywords : wedding goods and services; Chinese wedding industry; consumption; satisfaction;

    Abstract : The main purpose of the study is to explore how certain socio-economic determinants shape the way consumers behave in the consumption of wedding goods and services. These socio-economic determinants include: price, education, family tradition, social constraints and self-expression. READ MORE