Essays about: "Christoffer Birgestam"
Found 1 essay containing the words Christoffer Birgestam.
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1. Feeling like Spending? : An explanatory study on the different effects of emotional appeals on purchase intention
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: The fundamental aim of utilizing a message strategy is to develop advertising content that captures consumer attention and thereby generates favourable consumer behaviour. Two common approaches in advertising are (i) emotional appeals and (ii) rational appeals. READ MORE
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