Essays about: "Christoffer Sjöholm"
Found 1 essay containing the words Christoffer Sjöholm.
1. User Preferences of Application Attributes During Product Browsing : An Investigation of Customer Experience in Fashion E-CommerceUniversity essay from Linköpings universitet/Logistik- och kvalitetsutveckling; Linköpings universitet/Logistik- och kvalitetsutveckling
Abstract : In a fast-changing retail environment, including hard competition and demanding consumers, the customer experience of the purchasing service is crucial to gain a competitive advantage. Since consumers are to some extent moving from offline to online, and from desktop shopping to purchasing clothing in a mobile application, there is a need for investigating consumers expectations of their experience of a mobile application. READ MORE