Essays about: "Circular Marketplace"

Showing result 1 - 5 of 6 essays containing the words Circular Marketplace.

  1. 1. Shifting Gears: Entering the Automotive Vertical

    University essay from Lunds universitet/Innovationsteknik

    Author : Tobias Anderberg; Axel Svensson; [2023]
    Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

    Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

  3. 2. Evaluating and Designing an Engaging Mobile Application Feed by Using Persuasive Design

    University essay from Lunds universitet/Ergonomi och aerosolteknologi; Lunds universitet/Certec - Rehabiliteringsteknik och Design

    Author : Emma Franzon; Joanna Liljedahl Hildebrand; [2022]
    Keywords : User-Centred Design; Usability Testing; Usability Evaluation; Vestiaire Collective; Circular Marketplace; Persuasive Technology; Technology and Engineering;

    Abstract : Modeindustrin är en av de främst bidragande faktorerna till människors koldioxidutsläpp. Följaktligen har efterfrågan på second-hand ökat och marknaden har agerat därefter. Ett företag som tillhandahåller denna tjänst är Vestiaire Collective, som erbjuder en second-hand-applikation online för märkesvaror. READ MORE

  4. 3. The Environmental Impact of Digital Marketplaces within the Circular Economy: A Framework

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : SARAH R. BERDEN; JOHANNES T. GEBENDORFER; [2020]
    Keywords : Digital marketplace; environmental impact assessment; circular economy; user behavior; Digital marknadsplats; miljökonsekvensbedömning; cirkulär ekonomi; använderbeteende;

    Abstract : Digital marketplaces gained increased importance in the circular economy. Although their economic benefits are a popular subject in present literature, research is scarce on their environmental impact. READ MORE

  5. 4. Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Clara Lorenius Andrén; Isabella Rambert; [2020]
    Keywords : Circular Economy; Customer Loyalty; Customer Satisfaction; Green Marketing; Environmental Attitude; Environmental Engagement; Online Marketplaces; Peer to Peer Marketplace Platforms; Pre-owned Items; Sustainability Communication; Cirkulär Ekonomi; Kundlojalitet; Kundnöjdhet; Grön Marknadsföring; Miljöattityd; Miljöengagemang; Webbaserade Handelsplatser; Peer to Peer Marknadsplattformar; Begagnade Varor; Hållbarhetskommunikation;

    Abstract : Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustainability has therefore become a focus of attention when formulating marketing strategies. READ MORE

  6. 5. What Goes Around Comes Around - A Quantitative Study of Swedish Consumers’ Attitudes Towards Sustainable Consumption Models

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lina Öberg; Michelle Bergsell; [2018]
    Keywords : Sustainable Consumption; Circular Economy; Shared Economy; Product- Service Systems; Environmental Concern; Business and Economics;

    Abstract : Aim and Purpose: The aim with this thesis was to provide answers to the two research questions: “Which of the four consumption models (“Circular economy”, “Shared economy”, “Environmentally friendly”, and “Conventional”) do Swedish consumers prefer, in relation to different product markets and product categories?” and“Are there any distinctive demographic segments among consumers preferring a specific consumption model? In that case, which ones?”. The purpose of this thesis was to facilitate easier ways for consumers and practitioners to act more sustainably in the marketplace. READ MORE