Essays about: "Consumer Decision Processes"

Showing result 1 - 5 of 39 essays containing the words Consumer Decision Processes.

1. 1. Techno-economic analysis and simulation of low temperature district heating networks

   University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

   Author : Ilia Iarkov; [2023]
   Keywords : Low-temperature district heating; Modelica; BTES; LCA; LCC; Technology and Engineering;

   Abstract : The continuous increase in global energy consumption has led to a greater focus on the energy required for heating buildings. This thesis presents a techno-economic model for analysing low-temperature district heating networks coupled with a geothermal heat source. READ MORE

3. 2. "Electric Vehicles Adoption Among Swedish Millennials" : A Qualitative Analysis of Preferences, Innovation, Technology, Pricing, Performance, and Environmental Aspects

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Haitham Karazoun; Mohamed Alhussein; [2023]
   Keywords : Electric vehicles; Innovation; Technology; Price; Performance; Environmental; Consumption intention;

   Abstract : This research endeavors to provide a comprehensive examination of the preferences exhibitedby the millennial demographic with regard to electric vehicles (EVs) within the context ofSweden. The study encompasses a thorough analysis of various dimensions, includingattitudes, innovation, technology, pricing, performance, and environmental considerations, allof which shape the decision-making process of millennials in adopting EVs. READ MORE

4. 3. Designing for the needs of present and future generations: The development of a sustainability integrated design process for consumer products

   University essay from Högskolan i Gävle/Miljövetenskap

   Author : Henrik Lunderbye; [2023]
   Keywords : Industrial design; design process; sustainability; consumer products; greenwashing; climate neutrality; consumption.;

   Abstract : Due to the increased popularity of greener products (green implies being more sustainable) and more businesses involved in greener markets, the phenomenon of greenwashing has expanded. This is problematic because actors trying to design, manufacture and sell products with a high sustainability content are then forced to compete with actors that deal with artificial sustainability. READ MORE

5. 4. How does algorithmic literacy challenge the utilisation of TikTok for global marketers, taking into account ethical concerns?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Phuong Vo Hoang Hoai; Natalie Klimecka; [2023]
   Keywords : TikTok algorithm; Algorithmic literacy; Social media marketing; Personalisation; Marketing ethics; Ethical decision-making; Business and Economics;

   Abstract : Thesis purpose: To investigate the role of algorithmic literacy in the case of TikTok, and how its strategic performance, including the challenges and associated ethical issues, affects global marketers. Methodology: Adapting a social constructivist approach, twelve qualitative semi-structured interviews with global marketers allowed us to gather deeper insights Theoretical perspective: In order to fulfill the above objective, the study looks at literature streams in social media algorithms and algorithmic literacy, as well as adopts scholarship in marketing ethics and socio-psychological concepts concerning consumer behaviour and decision making processes. READ MORE

6. 5. Soft Values are Game Changers for Manufacturing Companies : Identifying, Creating and Capturing Consumer Values

   University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap

   Author : Alexander Dawidson; Hillevi Arkel; [2023]
   Keywords : Value Creation; Value Capture; Soft Values; Management; Manufacturing; Value Identification;

   Abstract : Business strategies for competitive succession have been captivating the attention of scientists and entrepreneurs from all over the world. As more competitive circumstances are reached within a market, the value perspective expressed by consumers becomes increasingly relevant. READ MORE