Essays about: "TikTok algorithm"

Showing result 1 - 5 of 6 essays containing the words TikTok algorithm.

1. 1. To whom do we listen, and why? : An exploratory study into how young adult consumers experience TikTok electronic word-of-mouth product recommendations

   University essay from

   Author : Clara Dahlgren; Leon Enshagen; [2023]
   Keywords : TikTok; eWOM; Consumer Purchase Behaviour; Algorithmic Virality; Social Media;

   Abstract : Background: Over time, social media platforms have become a part of people’s daily lives. Social media allows consumers to share thoughts, ideas, and experiences with other consumers, and eWOM evolved. READ MORE

3. 2. How does algorithmic literacy challenge the utilisation of TikTok for global marketers, taking into account ethical concerns?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Phuong Vo Hoang Hoai; Natalie Klimecka; [2023]
   Keywords : TikTok algorithm; Algorithmic literacy; Social media marketing; Personalisation; Marketing ethics; Ethical decision-making; Business and Economics;

   Abstract : Thesis purpose: To investigate the role of algorithmic literacy in the case of TikTok, and how its strategic performance, including the challenges and associated ethical issues, affects global marketers. Methodology: Adapting a social constructivist approach, twelve qualitative semi-structured interviews with global marketers allowed us to gather deeper insights Theoretical perspective: In order to fulfill the above objective, the study looks at literature streams in social media algorithms and algorithmic literacy, as well as adopts scholarship in marketing ethics and socio-psychological concepts concerning consumer behaviour and decision making processes. READ MORE

4. 3. “Misery Loves Company” : A Study About Users Motivations and Experiences withTikTok’s Personalized Algorithm and Its Effect onTheir Well-Being

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Amanda Isaksson; [2023]
   Keywords : “TikTok”; “Algorithm”; “Personalized”; “body image”; “social media”; “anxiety”; “well-being”;

   Abstract : This thesis researches users’ motivations for using TikTok, their experience with the personalized algorithm and the effect it has on their subjective well-being. The study is of qualitative character containing 19 questionnaire responses and qualitative interviews with five participants that use TikTok to some extent. READ MORE

5. 4. The Algorithm Made Me a Le$bean : Algoritmic "Folk Theory" Within the Lesbian Community on TikTok

   University essay from Malmö högskola/Institutionen för konst, kultur och kommunikation (K3)

   Author : Fanny Reje Franzén; [2022]
   Keywords : algorithmic “folk theory”; Community building; Lesbian content creators; TikTok;

   Abstract : Based on the news coverage published 2020 that exposed practices of censorship and shadowbanning of LGBTQ+ creators implemented with the help of the TikTok algorithm the aim of this thesis was established (Ryan et al., 2020). READ MORE

6. 5. Dancing and learning about astrophysics : A case study on user behavior of students in Sweden using TikTok and the app's impact on their lives

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Alper Kaya; [2022]
   Keywords : Words: s ocial media; TikTok; algorithm; user behavior; persuasive technology; privacy; case study; s ociala medier; TikTok; algoritm; användarbeteende; pers uasive technology; integritet; fallstudie;

   Abstract : The social media app TikTok, owned by the Chinese Company ByteDance, has become a worldwide success with over one billion monthly active users due to an algorithm that enables users to consume individually tailored content. However, it was also part of pol itical confrontations between countries like the USA and China due to allegedly security risks. READ MORE