Essays about: "Consumer Goods"

Showing result 16 - 20 of 337 essays containing the words Consumer Goods.

  1. 16. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xinying Liu; Zirong Wang; [2023]
    Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE

  3. 17. The Future of Urban Last Mile Deliveries - Not a piece of cake

    University essay from Lunds universitet/Teknisk logistik

    Author : Hannah Renhed; Martina Kylebäck Wennerlöf; [2023]
    Keywords : Urban last mile delivery; customer demands; sustainability; outsourcing; Technology and Engineering;

    Abstract : Urban last mile delivery has become an increasingly relevant topic in this day and age, where the urban population is growing at the same time as climate change forces nations to limit emissions. The demand for fast and flexible deliveries in urban areas accelerates, which further escalates the need to optimize these last mile deliveries since they are the most polluting part of the supply chain. READ MORE

  4. 18. Reverse Logistics in the Setting of Industry 4.0: A Sustainability Perspective

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Nils Linden; Sophie Persson; Dhannya Rejoice Maliackal; [2023]
    Keywords : Industry 4.0; Reverse Logistics; Sustainability; Sustainability Measurements; Manufacturing Companies;

    Abstract : Circularity and sustainability, these are terms that are discussed in many different ways in current research due to the climate crisis. To face the challenges of the climate crisis and new consumer behaviour, the still emerging concept of Industry 4.0 is considered in different ways. READ MORE

  5. 19. Think inside the box : 3D bin packing visualized with spatial AR andautomated depth feedback

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Konrad Wihl; [2023]
    Keywords : Logistics; Augmented Reality; 3D bin packing; Logistik; Augmented Reality; 3D-lådpackning;

    Abstract : In modern day logistics, small and medium sized consumer goods are often manually handled and packaged in fulfillment centres and warehouses. When time efficiency is prioritised, there exists the risk to pick too big a package and thus waste space which can naturally lead to unwanted consequences such as unnecessary transports being booked and excess package material being used. READ MORE

  6. 20. Do you purchase you-products? A quantitative study analyzing the mediating effects of self-congruence and satisfaction on the purchase intention of masstige home goods

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Kajsa Dahlberg; Vilgot Bergmark; [2023]
    Keywords : Masstige; Self-congruence; Purchase intention; Consumer behavior; Everyday products;

    Abstract : In contrast to earlier times, middle-class consumers are now more inclined to purchase products that offer superior quality and taste. The new middle segment is called "masstige" as it bridges the "mass" production of "prestige" items. READ MORE