Essays about: "Consumer Reluctance to Innovations"

Found 2 essays containing the words Consumer Reluctance to Innovations.

  1. 1. An Innovation Resistance Theory Perspective on Sustainable Fashion

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rewan Magdy Fathy Abdelrahman Kholousy; Anthi Triantafyllidi; [2021]
    Keywords : Active Innovation Resistance barriers; Talke Heidenreich; Innovation Resistance theory; Ram Seth; Diffusion of Innovations Theory; Rogers; Socio-psychological Theories; Consumer Reluctance to Innovations; Circular Economy; Fast Fashion; Sustainable Fashion; Fashion Industry; Innovation; Innovative Products; Socio-demographic Factors; Circular Fast Fashion; Fast Fashion Market; Virgin Fashion; Business and Economics;

    Abstract : The aim of this thesis is to explore the relative importance of the eight psychological Active Innovation Resistance (AIR) barriers, from the new typology of AIR barriers developed from Talke and Heidenreich in 2014, on the consumer’s intention to adopt or buy circular fashion products. Moreover, this thesis examines whether the socio-demographic factors of age, employment status, and educational level have an influence on the adoption process. READ MORE

  3. 2. Contactless mobile payments in Europe : Stakeholders´ perspective on ecosystem issues and developments

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Rasmus Englund; David Turesson; [2012]
    Keywords : Contactless mobile payments; proximity payments; NFC; QR; Europe; Fist second mover advantages; Network externalities; Switching costs; Diffusion of innovations; Ecosystem issues;

    Abstract : A progressive shift from cash and card –based in-store payments, towards contactless mobile payments, is currently in the making on the European market. This shift would imply payments in stores to be performed in a fast, simple, secure and preferably less costly manner, between a consumer´s mobile phone and a merchant´s payment terminal. READ MORE