Essays about: "Consumer harm"

Showing result 6 - 10 of 32 essays containing the words Consumer harm.

  1. 6. What Does it Take to Forgive? : A study about what impacts brand forgiveness after a transgression

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : William Lindquist; Erik Singer; [2022]
    Keywords : Brand image; Brand forgiveness; Transgression; Generational cohort theory; Generation X; Generation Z; Social media; Consumption behavior; Negative word-of-mouth;

    Abstract : No one is perfect, and that includes the brands that we use. Therefore, there will inevitably come a time in a brand’s existence where a transgression occurs that will harm their relationships with its customers. The decision to forgive a brand after a transgression is a complex and individual process that evolves over time. READ MORE

  3. 7. Capturing killer acquisitions in the digital sector: Article 102, EU Merger Control and Commission’s approach

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Markus Pentti Ilari Porkka; [2022]
    Keywords : Killer acquisitions; GAFAM; digital sector; digital markets; kill zone; Article 102; potential competitor; Law and Political Science;

    Abstract : The ‘killer acquisition’ -phenomenon has been a subject of heated discussion for past several years. It usually describes as a situation where the target company, commonly a start-up, is acquired by an incumbent and its innovation products are discontinued. READ MORE

  4. 8. Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andrés Emilio Garcia Raffo; Niklas Kjellander; [2022]
    Keywords : Brand Community; Anti-Brand Community; Brand Dislike; Consumer-activism; Business and Economics;

    Abstract : Aim: The aim of this paper was to shed light on the different methods/strategies that Anti-Brand Communities (ABCs) use in order to cause harm to particular brands. Purpose: The purpose of this paper is to offer assistance to brand managers through Anti-Brand Community-insights, as a means of combating the increasingly growing number of ABCs. READ MORE

  5. 9. Can things be defective products? - An analysis of the Product Liability Directive applied to IoT

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Felicia Johansson; [2021]
    Keywords : EU law; EU-rätt; IT law; IT-rätt; Internet of Things; Product Liability; Law and Political Science;

    Abstract : The number of products equipped with sensor and network capabilities has risen in recent years and continues to increase. These products, part of the Internet of Things (IoT), bring about new ways for products intended for private use to malfunction and cause personal injury and property damage. READ MORE

  6. 10. Hardened Model Aggregation for Federated Learning backed by Distributed Trust Towards decentralizing Federated Learning using a Blockchain

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Morsbach Felix Johannes; [2020]
    Keywords : ;

    Abstract : Federated learning enables the training of machine learning models on isolated data islands but also introduces new security challenges. Besides training-data-poisoning and model-update-poisoning, centralized federated learning systems are subject to a third type of poisoning attack: model-aggregation-poisoning. READ MORE