Essays about: "Consumer harm"

Showing result 21 - 25 of 32 essays containing the words Consumer harm.

  1. 21. Ambush Marketing From a Swedish Consumer Perspective : Spectators and Fanatics Opinion Towards companies' ´Free Riding´Strategy

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Isabel Olguin Jidebom; Elizabeth Zhang; [2014]
    Keywords : Ambush marketing; Sponsorship; Consumer opinion; Consumer Behavior; Sport Games;

    Abstract : Wherever we go, marketing is all around us. Sport events are no exception. Sport events have during the last years become a platform and a communication tool for marketing companies. The major reason for the increasing attraction of sport games is because of its’ enormously attraction of audience. READ MORE

  3. 22. A New Cold War? An Empirical Investigation of European Stock Market Effects Following the Crimean Crisis 2014

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi; Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Felix Heesch; Gregor Vlasak; [2014]
    Keywords : Event study; Stock market performance; Abnormal returns; Economy and war; Crimean Crisis;

    Abstract : In early 2014, Crimea became the focus of the worst East-West crisis since the Cold War. In this paper, the market reaction to adverse shocks to Russian-European relations following the Crimean Crisis 2014 is examined. READ MORE

  4. 23. Creative Windows - Worth Looking Into. A Quantitative Experiment on Window Displays.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Linn Westerberg; Ulrika Häggarth; [2013]
    Keywords : window display; creativity; price offering; ; redesign frequency; communication effects; brand image; retail strategy; visual merchandising; shopping behavior; hedonic customers; willingness to pay; high street fashion;

    Abstract : As the retail environment becomes fiercer, increased pressure is put on the different parts of a retail strategy. Standing out in the crowd and being consistent throughout the retail tactics are two ways to increase the chances of keeping the brand visible, and the grip around the consumer intact. READ MORE

  5. 24. Consumer behavior and public acceptance to the introduction of a congestion charge in Gothenburg.

    University essay from Internationella Handelshögskolan

    Author : Christian Loewe; Erik Hammar; Björn Åberg; [2013]
    Keywords : Congestion charge; traffic behaviour; consumer behavior; public acceptance; demographics;

    Abstract : Since the implementation of the congestion charge in Gothenburg on the first of January 2013, there has been a debate whether or not the congestion charge would harm the retail business. This concerns, in particular the retail stores located in the charging zone. READ MORE

  6. 25. The Implementation of the Passing-on-defence into EU law

    University essay from Lunds universitet/Juridiska institutionen

    Author : Malin Berggren; [2013]
    Keywords : EU law; Comparative law; Competition law; Law and Political Science;

    Abstract : Since 2001 the CJEU has repeatedly stated that, as a matter of EU law, any individual must be able to obtain compensation for harm suffered because of an infringement of EU competition law. As of today, victims of infringements of EU competition law are unable to effectively exercise that EU right. READ MORE